NEW YORK, N.Y. (October 10, 2023) – Major League Soccer (MLS) today announced the second content feature of The Jersey Swap, new multi-part features celebrating the intersection of culture and soccer premiering across all League channels. The second spotlight features Los Angeles FC and U.S. Men’s National Team midfielder Kellyn Acosta swapping jerseys with renowned Los Angeles artist Mister Cartoon. Each segment highlights local icons and their connection to their MLS club.
As part of the soccer culture, players swap jerseys at the end of the match as a symbol of mutual respect. The custom pieces center around change agents, influencers, and soccer stars, introducing their own version of the jersey swap tradition.
Mister Cartoon is an ambassador for Los Angeles style. Acosta and Mister Cartoon discuss their shared passion for style as a vehicle for storytelling and self-expression — and how soccer, just like art, is a vessel for cultural connection all around the world. The custom feature will run across MLS owned and operated channels as well as other third-party channels.
“Mister Cartoon is a global icon and true culture creator, and it was a privilege to spend time in his space swapping stories and jerseys and connecting over our love of sport, lifestyle, fashion and family,” said Kellyn Acosta.
“To appreciate the MLS and the soccer world you have to go to a LAFC game, it was a great experience getting to chop it up with Kellyn Acosta, one of stars of our LAFC, about life fashion culture and the game that he has mastered,” said Mister Cartoon.
The Jersey Swap debuted in August with its first feature starring multiplatinum musician and D.C. United owner Yo Gotti, and Washington, D.C. native and Grammy nominated musician Wale reflecting on music, hometowns, and soccer’s stature.
The Jersey Swap is produced by Cornerstone agency, MLS’ creative agency of record.
ABOUT MAJOR LEAGUE SOCCER:
Headquartered in New York City, Major League Soccer -- celebrating its 28th season in 2023 -- features 30 clubs throughout the United States and Canada, including a new expansion team in San Diego that will debut in 2025. All MLS, Leagues Cup,and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass will feature the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.
About Los Angeles Football Club (LAFC)
The 2022 MLS Cup Champion Los Angeles Football Club has represented the greater Los Angeles area in Major League Soccer since 2018. The two-time Supporters Shield Champions, LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise and success in the fields of entertainment, sports, technology and media. LAFC is invested in the world’s game and Los Angeles, constructing and developing the 22,000 seat BMO Stadium and a top-flight training center on the campus of Cal State Los Angeles.
