Celebration of soccer culture includes interactive games, culinary offerings, player appearances, concerts headlined by Masego and debut of this year’s “The Stars Align” design contest winner in partnership with Boys & Girls Clubs of America and Project Create
NEW YORK, N.Y. // WASHINGTON, D.C. (July 10, 2023) – MLS All-Star Soccer Celebration Presented by Coca-Cola® Zero-Sugar will kick off All-Star week events in the nation’s capital with a free festival for fans of all ages. From interactive fan zones to music, games, autographs, free giveaways, MLS watch parties and more, Soccer Celebration presented by Coca-Cola® Zero Sugar is the ultimate fan experience leading up to the MLS All-Star Game. Festivities will take place at The Wharf (760 Maine Ave. SW, Washington D.C. 20024) on Saturday, July 15 from 4:30 p.m. to 9:30 p.m. ET, and Sunday, July 16 from 3 p.m. to 7 p.m. ET.
In partnership with MLS, Coca-Cola® Zero Sugar will host the 3rd annual Beats, Cleats and Eats experience – a must-attend event that celebrates the unique culture of soccer and the unrivaled passion of the sports’ fans. The event will feature special guest appearances by MLS players, a musical performance, culinary offerings, a watch party experience for MLS matches, and the opportunity to sample Coca-Cola refreshments. Fans will have the special opportunity to sample Coca-Cola’s new product – Coke Creations Ultimate.
New to this year’s Beats, Cleats and Eats program is “The Stars Align” design contest – a program that highlights how art, design, and culture play a critical role in soccer. Developed in partnership with Boys & Girls Clubs of America, Boys & Girls Clubs of Greater Washington, and Project Create, Coca-Cola hosted a 3-week creative workshop for local Club kids ages 13-18 ahead of MLS All-Star week – giving Club youth a hands-on opportunity to learn more about the design industry and further develop their own unique designs inspired by this year’s MLS All-Star Game. As a founding partner of Boys & Girls Clubs of America’s Life & Workforce Readiness Program, “The Stars Align” design contest introduced Club teens to a diverse set of career opportunities. The winning design will be debuted on July 15th during the Beats, Cleats and Eats experience.
Highlighting the musical portion of Beats, Cleats, and Eats will be a live performance by Masego on Saturday, July 15 at 6:30 p.m.
In addition to the Soccer Celebration presented by Coca-Cola® Zero-Sugar, other MLS partners will also activate within the space.
On Sunday, July 16 from 3 p.m. to 7 p.m. ET from The Wharf, eMLS professional players will team up with influencers from the gaming community, musicians, pro athletes, and amateur gamers for a dynamic, fun and entertaining two-versus-two-competition for the 4th annual eMLS All-Star Challenge presented by Coca-Cola® Zero Sugar. Chad Ochocinco, Wale, Jake Barford and Castro are a few of the stars participating in this year’s eMLS challenge and are sure to bring excitement to fans and gamers alike. A full breakdown of this year’s pairings can be found below:
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Fans interested in competing or attending may visit mlssoccer.com/all-star for more information.
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About Major League Soccer
Headquartered in New York City, Major League Soccer — celebrating its 28th season in 2023 — features 29 clubs throughout the United States and Canada, including 2023 expansion team St. Louis CITY SC. All MLS, Leagues Cup,and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass will feature the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
About Boys & Girls Clubs of America
For more than 160 years, Boys & Girls Clubs of America (BGCA.org) has provided a safe place for kids and teens to learn and grow. Clubs offer caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Boys & Girls Clubs programming promotes academic success, good character and leadership, and healthy lifestyles. Over 5,000 Clubs serve over 3.6 million young people through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. National headquarters are located in Atlanta. Learn more about Boys & Girls Clubs of America on Facebook and Twitter.
Media Contacts:
Angela Alfano
Major League Soccer
Berk Communications for MLS at All-Star
Aly Hite
Coca-Cola North America
Eliza Lynch
Boys & Girls Clubs of America
