The first-ever culinary innovation for an MLS All-Star launches on July 20, available in Columbus at select Jeni’s scoop shop locations and events
New York, N.Y. (July 9, 2024) – Major League Soccer (MLS) and Columbus-based Jeni’s Splendid Ice Creams, renowned for crafting the world's finest ice creams, are teaming up to launch a limited-edition flavor, Cookies & Cleats, in celebration of 2024 MLS All-Star in Columbus, Ohio, beginning Saturday, July 20th.
As Columbus prepares to host its first MLS All-Star since 2005, Jeni’s will be delighting fans and locals with a special soccer-themed treat to celebrate the momentous occasion and the arrival of soccer's elite, with stars descending on the brand’s hometown.
Cookies & Cleats, a co-branded release of Jeni’s beloved Cookies In Cream flavor, combines dark chocolate and truffle-like cookies with white chocolate flecks in a vanilla-scented cream. The first-ever culinary innovation for MLS All-Star, this collaboration flavor serves as a delicious tribute, uniting the soccer community to celebrate the sport and its vibrant culture across the nation.
Cookies & Cleats, will be available July 20 through July 24, 2024:
- Fans can enjoy the debut of Cookies & Cleats at the MLS All-Star Soccer Celebration, a free, vibrant fan festival launching MLS All-Star Week at McFerson Commons Park (218 West St., Columbus, OH 43215) from July 20-21.
- On July 22, keep an eye out for the MLS All-Star branded ice cream truck as it tours the city, offering fans the specialty treat for free.
- In addition, soccer enthusiasts can indulge in Cookies & Cleats at Jeni’s Short North and North Market locations, featuring special MLS takeovers from July 22nd to 24th.
“In bringing the MLS All-Star Game presented by Target to Columbus, there was no better way to celebrate the city, and the ‘best of’ spirit of MLS All-Star than to collaborate with the beloved Jeni’s Ice Creams,” said Jesse Perl, VP of Brand Marketing, MLS. “We’re excited to share Cookies & Cleats with fans this summer, and tap into the Jeni’s tradition of remixing the classics.”
"We are huge soccer fans at Jeni’s and are so excited to partner with MLS to bring Cookies & Cleats, a limited-edition ice cream that celebrates the spirit of soccer, to fans and ice cream lovers in our hometown of Columbus,” said Stacy Peterson, Jeni’s CEO. “We are on a mission to bring people together over ice cream and are thrilled to be part of this exciting All-Star week.”
For all event details please visit: click here.
About Major League Soccer
Headquartered in New York City, Major League Soccer -- celebrating its 29th season in 2024 -- features 30 clubs throughout the United States and Canada, including a new expansion team in San Diego that will debut in 2025. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com . MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.
About Jeni’s Splendid Ice Creams
Jeni’s Splendid Ice Creams is an American ice cream company devoted to making the finest ice creams the world has ever known. Founded in 2002 by James Beard Award-winning ice cream maker Jeni Britton, Jeni’s has emerged over the past 20 years as the new standard by which all other ice creams are judged. With Jeni in charge of all creative output—from the ice cream itself to all of the supporting details that enhance the experience of eating it—Jeni’s continues to make one-of-a-kind flavors with Direct and Fair Trade ingredients and super fresh milk from family dairy farms. Today, Jeni’s is a Certified B Corporation known for its social, environmental, and business leadership with more than 85 scoop shops, an online shop at jenis.com, and distribution in top grocery stores across the country.
