Senior Vice President, Chief Marketing Officer
Radhika Duggal joined Major League Soccer and Soccer United Marketing as SVP, Chief Marketing Officer in April, 2024. In this role, Duggal serves on the senior executive team at the League Office, leads the creation of MLS’ marketing strategy and programs, and drives the continued growth of the League’s global fanbase.
Throughout her career, Duggal has led the design and execution of innovative brand strategies to drive awareness, consideration, conversion, and engagement through multi-channel marketing efforts as both a management consultant and in-house marketing executive.
Prior to MLS, Duggal was Chief Marketing Officer for the fintech and ecommerce company Super.com. Duggal’s vast experience also includes managing marketing functions at Fortune 100 companies like JP Morgan Chase and Pfizer, at startups, and as a management consultant at Deloitte.
She holds an M.B.A. from Columbia University and a B.S. in Marketing and International Business from NYU. A resident of New York, Duggal is an Adjunct Assistant Professor at the New York University Stern School of Business and the author of "Consumer Behavior: A Marketer's Look into the Consumer Mind,” a textbook used in more than 75 universities.
